Clik here to view.
Social Media. It’s Time for Ad Agencies to Be Creative
As ad agencies, we don’t need to apply old media applications to the most exciting new medium to emerge in decades. The real opportunity is for us to do something as new as the medium itself. The art...
View ArticleClik here to view.
Edward Boches, CCO for the Mullen Agency: What Twitter Can Do For You
Warning: Twitter doesn’t come with instructions.It would be helpful if it did. But people continue to find a multitude of creative uses for Twitter. One of those persons, from the advertising agency...
View ArticleClik here to view.
Ad Agencies: Are focus groups dead?
Focus GroupsIs it time to get rid of the two-way mirror?Our world of advertising is quickly changing. Our industry will experience more change in the next 5 years than we have in the past 50. It will...
View ArticleClik here to view.
Edward Boches: 5 questions every CMO should ask a prospective ad agency
You are not hiring an agency’s past, you are hiring its future.Edward is the Chief Creative Officer for the Mullen agency. He joined the Boston agency when it was small and helped to grow it to become...
View ArticleClik here to view.
Ad Agency Draw 63,000+ Twitter Users for BrandBowl 2010
A great idea for building agency awareness …The Mullen advertising agency, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that combined...
View ArticleClik here to view.
Forrester and Edward Boches: The Future of Advertising and Agency New Business
The following is a rich resource if you want to know where advertising agencies are headed and the future for agency new business practices.We’re in the midst of a revolutionary period unlike anything...
View Article16 of the Top Quotes from Fast Company’s The Future of Advertising
Highlighting an article that helps you gain a better perspective to the changes and challenges impacting the advertising industry as well as your agency’s ability to attract future new business.As...
View ArticleADWEEK.COM: All 61 Ads from Super Bowl 2011 in 2 Minutes
ADWEEK and the Mullen agency create excellent awareness for themselves through the Super Bowl and their use of social media.ADWEEK’s video generated over 60,000 views in 1.5 days. There were over...
View ArticleClik here to view.
Vacationing for Ad Agency New Business
Hopefully my personal experience can provide you with some ideas for you can keep your social media | new business program churning even while on vacation.As I was preparing to write this post, I...
View ArticleClik here to view.
Why ad agencies should learn about Springpad
Springpad re-imagines how sharing and discovery should work.If you are a regular reader of Fuel Lines, you know that I am a big fan of Edward Boches, Chief Innovation Officer (formerly Chief Creative...
View Article
